Jordan Bentley is a creative entrepreneur and the founder of HYPLAND, a global streetwear brand rooted in anime and gaming culture. Under Bentley’s visionary leadership, HYPLAND has evolved from a high school side hustle into a multimillion-dollar brand known for its standout brand collaborations and activations with major franchises including Naruto, Bleach, Inuyasha, Hello Kitty, Yu-Gi-Oh!, and more. In early 2024, HYPLAND reached a major milestone with the opening of its first flagship retail space in the heart of Little Tokyo—an extension of its ever-growing cultural impact. More than just a brand, HYPLAND has become a movement powered by creativity, community, and a deep love for anime and gaming culture.
In addition to his entrepreneurial ventures, Bentley’s charismatic personality and sharp business acumen has earned him recognition in entertainment and media. He was part of the original cast of Sweet Life: Los Angeles, the Issa Rae-created reality series, and has worked with global brands including Adidas, Acura, MLS, McDonald's, Foot Locker, Puma, and more. He was also named to Forbes’ 30 under 30 class of 2024.
Today, he continues to grow HYPLAND’s global presence while exploring new creative ventures across fashion, entertainment, and culture.
What I'm Doing
HYPLAND - the home of streetwear, anime and gaming.
Yu-Gi-Oh Collab
Attack on Titan Collab
One Piece Collab
Netflix x Yasuke Collab
HYPLAND is a streetwear brand at the intersection of anime, gaming, and global youth culture. Founded by Los Angeles native Jordan Bentley while still in high school, the brand has grown from a grassroots project into a globally recognized lifestyle label with a devoted fanbase.
HYPLAND’s brand collaborations, culture shifting activations, and community focused retail store have boosted fan engagement and new avenues for consumer engagement in the anime and gaming community to connect with fashion, music and culture.
Today, it’s more than a brand—it’s a movement powered by community, creativity, and a deep love for anime.
